Who We Are:

We bring to light different trends and discussion topics that matter most to the smart and pretty audience - the 21st century young women and men who are fashion conscious, career driven, ambitious, have a healthy social life, and care about philanthropy.

Purpose:  

The Smart and Pretty realizes there are actually LOTS of women who are both smart and pretty, contrary to the belief that there are few who can embody both qualities. We showcase the power of using both beauty and brains via interviews with young, noteworthy, and established men and women.

We bring to light different trends and discussion topics that matter most to the smart and pretty audience. We influence lifestyles and perspectives by promoting the most effective networking groups, philanthropic organizations, and entrepreneurial societies. We also promote the latest and best lifestyle needs from fashion and beauty products to vacation destinations.

This show examines the day to day challenges and concerns a Smart and Pretty girl would face in our society today. With beauty comes jealousy, how do you cope and build respect among colleagues and peers? With success comes responsibility, how do you make the most informed decisions for the next steps in your career? With power comes struggle, how do you balance love and power in a relationship? Scy Shirley, Erin Darling, and Nicola Cicciarelli as our hosts, interview smart and pretty women from all angles of life and see how they deal with specific situations in their lives.

Objectives and Goals 

There are several objectives and goals The Smart and Pretty is aiming to accomplish, mainly to:

1. Create better role models for young generations by featuring respectable women and men who are both smart and pretty on the website

2. Promote new businesses and  encourage leadership by featuring up-and-coming young entrepreneurs

3. Introduce industry products and services that are of interest to the Smart and Pretty audience

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